Some practice management/consulting companies are called “practice builders.” They give practices turn-key, “proven” methods to increase their practice volume, including embracing functional medicine.
The “Chiropractic Confession Letter” is a practice builder form letter used to market chiropractic offices. The letter is “written” by the chiropractor and has several common components:
- Open with a need to “confess” to your city, (“A Chiropractor’s Confession to Las Vegas”), but first, set the record straight.
- Present a photo of yourself, some family and/or pet and make a joke about who is who in the picture. Say that people often recognize you and approach you based on this picture. You know, really CONNECT.
- Tell what life event “hooked” the you on a chiropractic career.
- Share positive patient experiences.
- CONFESS that chiropractors don’t heal anyone–they simply provide adjustments that allow the body to heal itself.
I wrote about these “confessions” in August 2016. I’m glad to announce that I have removed four practices from the following list. I’m sad to say that here are some examples of practices still using this marketing technique:
- Dr. Jeremiah Hoopes, DC, Man with two boys (CLICK HERE)
- Dr. Daniel VanFossen, Man with twin girls (CLICK HERE)
- Dr. Rick Wells, Man in hat with wife and three cute children (CLICK HERE)
- Dr. Scot Thomas Anderson, Man with dog (CLICK HERE)
- Jeffrey D. Katlein, DC, Man with boy and Segway, (CLICK HERE)
- Dr. John P. Bellomo, DC, Man known from radio and billboards (CLICK HERE)
Finally, while I’m not a fan of the site, here is a parody of the chiropractor’s confession (CLICK HERE).